Chengdu metro construction & management committee

2010 China shoes capital international sourcing festival organizing committee

West sichuan shoes co., LTD

Orders to record

A, activity background. 3

Second, the activity theme. 3

Three, the exhibition highlights. 4

Fourth, organization structure. 6

Five, the active content overview. 9

2010 is the chengdu municipal party committee, municipal government established "in opening wider to the outside", opening wider to the outside chengdu construction "world modern garden city", one of the important measures according to the requirement of the chengdu municipal party committee, municipal government and instructions, chengdu shoes industry development based on high-end footwear industry, vigorously introduce high-end platform and institutions, international industry nurturing local high-end industry chain and manufacturers, strive to promote ZhuiGanXing footwear industry development by leaps and bounds.

Shoes are beautiful chengdu appeal

Mold industry high-end image, expand the international and domestic market

One, the moving target

1, trade, research and development, talents, information, and raw materials go hand in hand, high-end line industry, the introduction of international famous brands, the domestic first-line brand, a large trading company, high-end talent, first-class r&d institutions and industry.

2 files to upgrade, accelerate the local shoe industry, promote the five links with local shoe industry docking cooperation, jointly develop domestic and international two markets, cultivate leading enterprises, widen the channel of the local shoe in high-end production and marketing.

3, to grasp the domestic and foreign two markets and two resources, through negotiation, investment promotion, promotion, image promotion, comprehensively promote chengdu shoes industry development by leaps and bounds.

(a), internationalization

The procurement section factory cooperation, sales promotion agency set up multiple perspectives, such as a full range of channel platform, vigorously the introduction of domestic and international famous brands first-line brand, a large trading company, and first-class research and development design agencies and industry talents, implementation of chengdu shoe industry upgrade quickly.

During the procurement section at the same time, international trade service center will be officially launched, international trade service center starts, will broaden the domestic shoe industry in high-end production and marketing channels, for both international and domestic market to provide one-stop service platform.

(2), specialization

The fifth China shoes capital of high-end international procurement section will industry, promote trade, research and development, talents, information, and the five links such as raw materials of leapfrog development, actively foster domestic leading enterprises, widen the channel of the local shoe in high-end production and marketing.

Run-up at the early stage of the procurement section, the organizing committee will travel to Germany, Italy, Spain, on a large scale of overseas merchants. At the same time, Italy and other countries will be invited to negotiate with purchasing, effective use of the international platform for international dialogue between industry, comprehensive organizing visit to the international and domestic exchanges and trade negotiation, promote the construction of industry platform, will purchase section was made up of industry show gradually transformed into the industrial chain, the formation of global footwear industry system service platform.

At the same time, the procurement section will continue to build the business super dialogue platform with local brands and international brands, effectively promote the development of local brands and international brands and mutual assistance, realize the dislocation competition, speed up the construction of chengdu shoe industry brand development efficiency and processes.

(3), the brand

The procurement section will gather in the development of domestic and international numerous high-end and footwear brands, in the first four annual procurement section on the basis of further strengthening the building of "Chinese shoes" brand strength and speed, full display of China's women's shoes in r&d, design, testing, trade, talent training, brand exhibition, information intermediary service comprehensive leading role and industry influence, the "China shoes capital" has become China's women's shoes brands, enhance international influence of China shoes capital again and industry attention.

The procurement section and high-end department stores and Italy, South Korea and other cooperation with international first-line brand exhibition, attracting international procurement, agent groups to participate in the procurement section. Through the international brand exhibition, brand shoe line activities across the country, actively help them find domestic agents, for more international brands to enter the Chinese market way, realize the balance of international and domestic import and export trade.

(4), build business platform

The procurement section to arrange a lot of link such as "young designers design competition", prompting early contact with society, college students create a direct communication between students and employment units and professional ability. During the procurement section at the same time, we will build large shoe companies at home and abroad with sichuan university students' employment entrepreneurial platform, let the social from all walks of life to realize the importance of skill education and the diversity of employment way.

(5), the development of cultural tourism shoes

The procurement section of building China's women's shoes are commercial industrial tourism scenic area, highlighting China's women's shoes are "front shop, back factory" concept of industrial tourism in China's women's shoes are direct sales & shoes city as the "shop", showcase, publicity, sales of chengdu shoes, shoe factory to visit the park size shoe line for the construction of the "factory" one-stop service platform, to build innovation mode of developing industrial tourism in our province.

(a), Lord, to undertake unit

Time: the first stage: on September 28, 2010-30

The second stage: on October 1, 2010-18

Location: chengdu, the capital of women's shoes

Organizer: China light industry federation

Sichuan province people's government

China leather association

Organizer: chengdu people's government

Sichuan provincial department of commerce

Joint unit: the economic commission of chengdu

The chengdu business bureau

The tourism bureau of chengdu

Chengdu BoLanJu

The communist youth league of chengdu municipal party committee

Chengdu wuhou district people's government

City people's government

Jintang county people's government

Actuator: chengdu metro construction & management committee

West sichuan shoes co., LTD

2010 China shoes capital international sourcing festival organizing committee

(2), activity organization structure

The honorary director of the

Chen Shineng of the tenth National People's Congress standing committee

Honorary President of China light industry federation

BuZhengFa association of China light industry

Jim sherriff Vice governor of sichuan province people's government

Xu yong, vice-president of China light industry federation President, honorary President of the association of Chinese leather

GeGongLin The mayor of chengdu people's government

Master ren

Xie Kaihua Business department of sichuan province

White just vice mayor of chengdu city people's government

nano-generator Vice mayor of chengdu city people's government

Tsao c. The director of China leather association

Deputy director of the

deng Government deputy secretary-general of chengdu, chengdu tourism bureau

To the brave , deputy secretary-general of chengdu city government

Jiang, deputy secretary-general of chengdu city government

What gift , director of the economic committee of chengdu

Guo Qizhou The chengdu business bureau

Chen Lin Chengdu BoLanJu chief

Du xushuguan chengdu municipal party committee secretary of the communist youth league

Yu-quan liu Chengdu wuhou district people's government

Jian-ping guo City people's government the mayor

Lv Xinwei Jintang county people's government at the county magistrate

Executive director of the

Luo Wenchuan Chengdu wuhou district people's government deputy prefects

Ceng Jinge Chengdu industrial park management committee & secretary of the party working

De-ming wen Chengdu & industrial park management committee director

Executive deputy director of the

Fei hong , deputy director of chengdu & industrial park management committee

Commander in chief

Rich yellow West sichuan shoes co., LTD. General manager

Executive director

Lin West sichuan shoes co., LTD., vice general manager

The first phase of activity

(1) and the early stage of the procurement section

1, march, attend the GDS fair in Germany, in the early stage of the procurement section of foreign propaganda and the merchants (completed)

Activity form:

By means of group, the docking, the international famous exhibitions in advertising display products at the same time, the docking international footwear professional exhibition organization, strive to introduce the international exhibition or exhibition institutions stationed in chengdu, achieve the goal of docking high-end international industry.

- August 2, 5 month, guangzhou, dongguan, shenzhen and other coastal cities, aiming at key trade institutions and famous brands for investment promotion activities

Activity plan plan to promote the innings to lead, the organizing committee of the specific implementation, area lead negotiations as the main form.

Activity time: on May 17, May 27

Activity form:

(1), May 17-19, Shanghai

The 98th session of the Chinese shoe leather goods exposition and famous brand into a famous joint exhibition

Dock with the department store industry association of China, on May 17, held event on the opening day of the fifth session of the Chinese women's shoes of meeting international procurement section, section with purchasing agent at the invitation of the work.

(2), May 25-27, Beijing high-end international brand shoes and accessories show

To promote as the main form, on May 25 at event on the opening day of the fifth session of the Chinese women's shoes have international procurement section meeting, section with purchasing agents and purchasers at the invitation of the work.

(3), at the end of August shenzhen

Is given priority to with prior consultation + in-depth visits, docking with big shoe companies such as belle, for enterprises with the intent of becoming our partner warden led in-depth one-on-one visit in order to achieve cooperation during the purchasing period.

(4), dongguan the end of August

To promote as the main form, invited well-known trading company representatives of procurement and project promotion, the company with the intent of becoming our partner district led in-depth one-on-one visit in order to achieve cooperation during the purchasing period.

3, 5 months, China's women's shoes are direct selling shoes city & anniversary; During the celebration started direct & shoes city construction of online mall.

Activity time: on May 9, April 28 -

Activity plans: by conducting, including construction launch ceremony of direct selling shoes city & online mall, many activities, direct selling shoes city soft opening & 1 anniversary.

(2), a press conference

Activity time: in the middle of August

Activity theme: hundreds of media into the Chinese women's shoes

Activity form:

Will invite provinces and cities in the mainstream media and central cities outside the province famous news organizations, such as: the official xinhua news agency reported, in the 21st century economy, southern weekend, etc., into the Chinese women's shoes, understand western shoes industry development new situation, to visit chengdu shoes brand enterprise production and business as a carrier of international & shoes. At the same time to participate in the 2010 the fifth China shoes capital international procurement section and shoes cultural tourism festival press conference.

(3), China's women's shoes are direct selling shoes city "brand" chengdu pride & selection and opening activities

Activity time: on May 1 - at the end of September

Activity form: this activity will start preparing stage, from the procurement section through direct sales & shoes city site selection and network selection in two forms, selected direct & shoes city in hundreds of brands, the most popular with the general public and trusted brands, and winning in purchasing during formal to shoes city business licences. In order to further reduce the distance the citizens of chengdu shoes brand and, expand the influence.

(4), youth shoe designer selection contest

Activity time: early August to the end of September

Activity form: joint university or college in Beijing, chengdu, in the selection, the promotion of new design for the purpose. Set the government focus on college students' employment problem, through the event construct platform for practice, employment for college students and to provide other winners to chengdu shoe companies a great opportunity to learn, practice, work.

(5), purchasing foreign language volunteers collect

Time: August 1 - September 30

Activity: the society for proficient in Italian, Spanish, Russian and English each 20 volunteers, as a translator service to international customers purchasing section, do a good job, reception, business translation become the practice of college students employment platform.

(6), 2010, China's women's shoes are international sourcing festival opening ceremony

Time: at 9:30 on September 28

Location: China shoes capital

Activity form: the continuation of previous procurement section of the practice at the same time, expand the scale of invitation, in addition to government leaders, the footwear industry leaders at all levels and relevant business celebrities, scholars at home and abroad to participate in, will invite investment promotion work in March, 2010 since the introduction of famous shoe companies and international famous brands and r&d, head of the trading company to attend.

(7), 2010, the global footwear (chengdu) peak BBS

Time: on September 28th

Location: China shoes capital, international conference center

Activity form:

Industry association and the domestic shoe industry delegates gathered Argo, high-end talks; On the BBS, we will be around "fashion brand", "high-end industry development idea", "chengdu shoe industry financing listed" in-depth discussion on the core issues, such as.

At the same time, we will actively contribute to first-line brand in Taiwan on BBS sign an "Taiwan industry promotion center", chengdu famous brand shoe companies into the national chain super signing ceremony, etc., in order to realize the high-end footwear industry development goals.

(8), the electronic commerce system in the field of marketing seminars

Time: on September 29

Location: China shoes capital, international conference center

Activity form:

Invite domestic and international famous e-commerce site and shoe industry professional websites, e-commerce by market opportunity and the concrete application in the business way, to attend the meeting, head of footwear enterprise and purchaser representatives of professional advice, through the interpretation of different speakers, the local entrepreneurs macro understanding of the diversity and development trend of electronic commerce, expand domestic enterprises marketing channel.

(9), Italian brand alliance - meaning it is famous for the opening ceremony

Time: on September 28th

Location: China's women's shoes are direct sales & shoes city

Activity form: in the Italian shoe industry, shoe industry chamber of commerce in Hong Kong, Hong Kong chamber of commerce keds international co., LTD., west sichuan shoes co., LTD. Joint efforts, integration of Italian brand advantage resources, in direct selling shoes city & make "meaning is famous brand" (IFG) shopping center, the introduction of nearly hundred Italian first-line and second-line brand (including Lara, Garda, Zodiaco, Ability & Style and other well-known Italian brand), using "brand flagship store" and "direct marketing center" the management mode of combining with "pure Italian design, made in Italy, high quality, low price" the three principles, realize direct & shoes city as a major function of the international brand promotion center, communication platform for industry at home and abroad, provides direct cooperation.

(10), the high-end talent recruitment

Activity time: on September 29

Venue: international & shoes

Festival activity form: by purchasing, make the local shoe enterprises can directly with Italian designer interview recruitment, introduction of international professional design talent, promote footwear industry gravitated to the field of high-end products.

(11), celebration party

Activity time: on September 28, late

Venue: China shoes capital

Activity form: activities by government called on, many brand enterprise sponsorship, and other forms of cooperation, promote procurement section, China shoes capital, promote chengdu shoes.

The second stage activities (as the west lake expo venue activities, gain publicity international shoes & project)

(a), beautiful shoes storm

Activity time: October 1 - October 7

Venue: China shoes capital

Activity form: collection & direct all shoes city brand resources, to carry on the fifth season of beautiful shoes storm activity, with factory outlet + industrial tourism innovation mode to attract people to buy shoes, in the first four seasons, on the basis of the successful hosting of the event a week is expected to exceed 100000 foot traffic, booster chengdu shoes further towards the brand.

(2), the international footwear winter new conference in chengdu

Activity time: October 17

Venue: China shoes capital

Activity form: this activity will be set in Italy, the United States, Japan, China, and many other power shoe companies winter new product research and development design, launch, the conference to catwalk shows integration, creative advertising, citizens to participate in a variety of forms, to promote the brand and the realization of the aim of many resources complementary advantages.

(3), international trade service center to start the ceremony

Time: on October 18

Location: China shoes capital

Activity form: borrow procurement platform, a collection of international buyers, agents, domestic shoe companies, domestic agents, start the international service center, structures, one-stop trade services platform at home and abroad, the domestic service in western shoes industry manufacturers, the ministry of foreign trade and service of international footwear purchasers. International trade service center starts, will gradually achieve seven function ", "seven big center, the international convention and exhibition center image display function, the function of foreign trade center international trade, international information center information service function, R&D center design development function, function of HR management consulting, management training center of goods (shoes) inspection center quality assurance function, form a complete set of service center service function.