The spread of the international financial crisis in 2009 made by the export-oriented economy pull clear "made in China" a setback, which have led to serious reflection on the Chinese economy: once the pull one of China's economic growth "troika" exports will, as always, as China's manufacturing enterprises financial resources? As an important part of China's manufacturing industry of China's furniture industry in recent years has been export-oriented, exports account for 30% of the total sales have been more than. After the economic crisis the world economy into the "post-crisis" era, China's rapid economic rebound, but the global economy is still unknown.

Under this situation, the Chinese furniture industry will go from here? Bower by China furniture association and Shanghai international exhibition co., LTD. Jointly hosted on September 7-10, was held at Shanghai new international expo center's annual China furniture industry event, the 16th China international furniture exhibition will unravel.

A comprehensive upgrade furniture sale in domestic market competition

The economic crisis makes the Chinese furniture exports in 2009, then a lot of furniture enterprises start to look for domestic sales breakthrough. Domestic sales amount according to the China furniture association, Chinese furniture has for many years to keep more than 15% of the growth, sold more than 400 billion yuan. At the beginning of early this year, domestic furniture brand of the civil war was begun. First Beijing furniture enterprise collective south guangdong vigorously promote a brand, which in turn has always give priority to with export, keeps a low profile in the domestic market of guangdong furniture enterprises was established far attack Beijing furniture Beijing headquarters base in guangdong, south of nearly 40 furniture brand announced a high-profile market in Beijing. Bower and September by China furniture association and Shanghai international exhibition co., LTD. Jointly hosted China international furniture exhibition is one of the most important exhibition of Chinese furniture industry, combined with the Yangtze river delta region is also the important furniture production base, the "civil war" smoke on the September furniture fair will upgrade in an all-round way, each brand will do his best, for the domestic market to win the advantage. , according to the China international furniture exhibition is expected to more than 30% of the civilian furniture exhibitors from only do export to emphasis, and start with a variety of sources expect to open the domestic market.

Electronic commerce gradually valued

At the same time, a new online business model is more and more been recognized furniture enterprises. By the China international furniture exhibition in 2006 to the B2B e-commerce platform "furniture online" has more than 3000 exhibitors to join so far, over 30000 registered buyers online. Furniture online for furniture manufacturing enterprise provides as a beneficial complement the exhibition platform: days to 365 days. And due to the China international furniture exhibition scale, in order to effectively improve the efficiency of the exhibition of professional buyers, furniture online also offers the audience to know in advance the exhibitors information and product opportunities, will be shown online, make an appointment and fair view to discuss together, this will show with the combination of e-commerce mode is unanimously recognized the exhibitors and visitors, and furniture online also become China's furniture industry e-commerce enlightenment. In today in the transformation of China's furniture industry, furniture online joint domestic well-known portal sina also make comprehensive e-commerce platform, including B2B, B2C, to fully meet the requirements of furniture manufacturers marketing. Behind the furniture popular online, hidden is China furniture enterprise self-built channels and electronic channels of great change.

More than 2000 furniture industry expo: exhibition brand

Has 16 years history of China international furniture exhibition because of its numerous exhibitors, exhibits is complete, the world expo is known as the furniture industry. Displayed on the furniture fair this year's furniture class enterprise and brand will be more than 2000, are selected high quality suppliers. According to introducing, in order to guarantee the quality of exhibitors and exhibits, the organizer also brewing a more subdivision of the scoring system, and implement "knockout" bottom, scoring criteria will include product quality, enterprise scale, award winning, e-commerce development level, by experts and the organizers of the joint. The rating system is expected to show this year. Score high enterprises will get a better placement, and score at the bottom of the enterprise will be in danger of elimination.

As following the high furniture and milan furniture fair, the world's three biggest furniture exhibition is one of the China international furniture exhibition also enjoys a high reputation in the world. China international furniture exhibition on the number of overseas exhibitors this year growth of 15%, up to 130. From Italy, France, Japan, Malaysia, Indonesia and other well-known furniture companies overseas group, hopes to furniture fair in September as ShouFaZhan break into the Chinese market, looking for its brand agent in China, at the same time hope with the help of international reputation of furniture products into the third countries.

This year, Japan's eight civil furniture manufacturing enterprise group for the first time to attend the furniture fair in September, most of them come from Hokkaido region, features of solid wood furniture design, processing and manufacturing. The Conde House brand as early as 1984 has been in the United States has the exhibition hall. The event to the fine workmanship, design exquisite Japanese furniture recommended to Chinese consumers. From Italy's challenge is one of the biggest furniture group in Italy, they will be displayed on the China international furniture fair this year is the children's furniture. The company has two factories in China and 100 stores, but still hope that through the exhibition platform to attract more dealers to join us to further expand business in China.

Market buyers increased by nearly 60%

As China increases year by year in the influence of international furniture exhibition at home and abroad, to visit the exhibition of professional buyers is rising year by year. At the same time, with the calm of the economic crisis, the domestic and international market gradually warming. As the world's largest producer and exporter of furniture, Chinese furniture market of foreign trade exports have more than $25 billion for several years, 1-3 months of this year, Chinese furniture exports rebound obviously, rose 20.25% than the same period last year. At the same time, industrial output increased 27.2% than the same period last year sales. Under the influence of the market, according to organizers of the audience pre-registration number statistics, professional buyers from home and abroad in the process of the registration number so far this year has increased by 59.6%, 40% growth of overseas audience. Predicts that this year there will be from 150 countries and regions more than 70000 professional buyers to visit the Shanghai purchasing.

One-stop sourcing platform The industry barometer

As China's furniture industry one of the most important annual exhibition, China international furniture exhibition in addition to the civil furniture, China international furniture exhibition will be held, China international exhibition on ambry, China international household act the role ofing is tasted and cloth art lighting exhibition, China international exhibition of furniture production equipment and raw materials and high-quality goods exhibition, China international furniture parts and material purchasing platform created a one-stop full industrial chain, each year as a barometer of the industry, has become the industry professionals do not miss the feast of carnival.

The awakening of civil furniture: design brand

This year for attending the 16th China international furniture exhibition civil furniture manufacturers will display exhibits include living room furniture, bedroom furniture, kitchen furniture, bathroom furniture, outdoor furniture, study furniture, children furniture all civilian furniture such as the series of different styles of the exhibits, such as modern furniture, classical Chinese furniture, annatto furniture, European classical furniture, international brand and design furniture, etc.

This year is different, the enterprises pay more and more attention to the original design of the brand. Furniture machine-made, copying the wind, the protection of intellectual property rights is weak, these are used to make furniture enterprises of China to ridicule. But with the rise of Chinese furniture enterprises, more and more pay attention to the shaping of the brand, as well as with the original design products to occupy the market, rather than just foreign well-known brands of contract or attack on plagiarism "copy" of the base for the new product.

The attention on the original and branding as a great pioneer of the industry, and from the initial copy foreign design concept, to pay attention to the combination of the essence of ancient Chinese architecture and home design and elements, applied to the design of modern furniture, to create high-end furniture brands with Chinese characteristics, and, these brands started out of China, even to the European and American markets.

Future office environment: fashion, interaction and intelligence

Office furniture exhibition this year will hit the slogan of "wisdom of China, the Chinese wisdom", highlights the office in the field of intelligent. From different countries and regions more than 360 professional manufacturer of office furniture, in more than 30000 square meters of TTF attending the museum displaying the latest and the most professional office furniture products, at the same time passed the forefront of office furniture industry development trend.

It is worth mentioning that this year's special planning of office furniture by the organizers and ZhuoYue design co., LTD. The creative director Mr De-sheng Chen, and on the spot presents a personalized inStyle "style", "functional interaction interactive", "environmental integration intergrated" "iCEO" of President's office, the fusion of fashion, interaction and intelligent three characteristics, equipped with all the Chinese independent research and development and design of the product. In the originality of the President's office, the President only need one Iphone, can control and do all daily work in the office, communicate with subordinates and staff, and control, including locks, printers, fax machines, all office equipment. Office of the President's office desks and chairs are provided by the exhibitors, strive to create a fashion, the atmosphere, with the magic of science and technology, people-oriented future office environment.

Cabinet: environmental protection material become a consensus

As higher requirements on the material of ambry industry, the exhibition this year the ambry of manufacturing enterprise general awareness of environmental protection. Environmental protection, warm wood became the main materials of ambry manufacturing, and the material is also popular with overseas customers, especially the European and American countries. In ambry dominated by American and European design style. In addition, some overseas exhibitors exhibition for the first time this year, such as from Spain ALVIC brand will also bring to the audience of cabinet products of new materials and design. In addition to the material selection, the concept of environmental protection has been extended to the machining process, in order to meet international environmental standards, many exhibitors are invested heavily to introduce advanced equipment from abroad, in order to reduce the waste of production process and avoid pollution of the environment.

Household act the role ofing is tasted, the Oriental elements into a punchline

As people increasingly attention of "household soft outfit", household act the role ofing is tasted as people increasingly active role in the industry is becoming more and more prominent. The household act the role ofing is tasted, cloth art and decorative lighting exhibition exhibits involving more than 20 categories, more than 3000 series, carpets, rugs, decorative cloth art, lighting, decoration painting, pottery and porcelain, wall decoration, home decoration, etc., product style diversity, individual character is dye-in-the-wood, including the neoclassicism style decoration, new Chinese style decoration, european-style ornaments, antique jewelry, and even carved mahogany adorn article, etc.

In order to cater to the Chinese consumer preferences of home decoration, also highlight the characteristics of household adornment enterprise Oriental, pay attention to the style of the original exhibitors are introduced in a variety of exhibits are integrated into a variety of Oriental elements, become a focal point of the jewelry exhibition. Such as made of 1150 Chinese brush-pen "pen" sofa, shell, shell, such as silk Oriental element of the ornament, the traditional wood, lacquer, porcelain is advocate material design is also popular.

Equipment and raw materials: practical technology BBS encourage innovation in the material

Equipment and raw materials during the exhibition this year will launch a series of practical technology BBS, is bound to improve the manufacturing process and quality of Chinese furniture enterprises, and even materials innovation will play a role. Because China is now in 30% for wooden furniture in the furniture manufacturing, and a lot of furniture enterprises have started with wooden furniture, therefore, sponsored by the Shanghai association of wood and exhibitors on timber market situation, wood such as BBS and chemical processing, woodworking glue will know about furniture enterprise future moves and furniture material selection, processing and materials to provide a lot of help. In addition, BBS also involves coating, sealing side, outline coated, invited, including association, exhibitors, the mainstream media professionals to attend lectures.

The objects in the show, the equipment, raw materials, including high-quality goods of woodworking machinery, furniture raw materials, furniture hardware fittings, gas spring project, fabric and leather furniture, soft furniture materials and components, woodworking machinery accessories, furniture plate and surface decoration, furniture paint/adhesives and chemical project, woodworking tools, software furniture materials and accessories, covers the furniture production raw materials and machinery and equipment needed for all details, complete varieties, the products are many. This year is expected to more than 650 famous enterprises at home and abroad on display their latest products this year. At the same time, overseas viewers to visit is expected to nearly 40% higher than the same period last year, a total attendance will be more than 30000 people, in addition, the exhibition also particularly strengthening the service for the exhibitors, specially reserved a meeting room for exhibitors at the scene, each of the exhibitors are free to use 30 minutes, to increase the chances of the exhibitors to promote products.

About China international furniture exhibition: as the high furniture fair in the United States, Italy milan furniture fair after the world's three biggest furniture exhibition, one of the China international furniture exhibition in September each year to more than 2000 exhibitors of the curtain in Shanghai, China, for you cover major exhibits in the field of furniture industry. Exhibition will also be a same China international furniture exhibition, China international household act the role ofing is tasted and cloth art lighting exhibition, China international exhibition of ambry, China international exhibition of furniture production equipment and raw materials as well as the China international exhibition of furniture parts and materials.

About China furniture association, by the Chinese furniture industry and related industry production, management, scientific research, teaching and other enterprises and institutions and social organizations and individual voluntary organization of national industry, guided by national light industry federation on business. Association represents the interests of the industry, reflect the wishes and requirements, membership services for the member unit, safeguard the legitimate rights and interests of member units, convey the intention of the government, play a role of bridge and the link between business and government.

Bower bower about Shanghai exhibition company, Shanghai international exhibition co., LTD is a member of Asian and hear, exhibition by the Shanghai China international exhibition co., LTD., and the smell of China co., LTD. Is a joint venture of sino-foreign joint ventures. At present, the company annual hosting eight thematic series includes furniture, yacht, pharmaceuticals, building materials, hotel, food, clean, lighting and other eight areas, involving 34 international exhibitions, total exhibition area of 48 square meters, including furniture, pharmaceutical development, yacht show, hotel supplies exhibition across Asia has become the industry's leading professional activities, attracted a large number of communication exhibition companies and buyers at home and abroad to negotiate and purchasing.