Leather industry is a traditional industry in haining, has 80 years of history.

The hangjiahu plain haining, is important in the history of sheep breeding base, high quality sheepskin to haining leather industry provides rich materials. Haining leather factory founded in 1926, is the first history of haining leather industry, modern industrial significance of leather enterprise, laid the foundation of haining leather industry. Its production of "butterfly" brand pigskin garment leather products twice won the state silver medal, the unique technology of enzymatic dehairing grand awards won a national science and technology, in the domestic leather industry in a leading position. Haining PiJianChang to open in 1952, the state-owned enterprise is the planned economy period, in the early 80 s to become the nation's largest professional garment export enterprises. After the reform and opening-up policy, haining leather industry has entered a rapid development stage. Is striving to those working in the industry, the previous municipal government's support vigorously, the leather industry is a traditional advantage into full play. Enterprise scale of individual expanded gradually, a group of backbone enterprises on the scale level, to develop in the direction of collectivization. Industry as a whole scale expands, various economic sectors are joining in leather industry, formed to develop the leather industry cluster atmosphere, contributed to the leather industry is the pillar position in haining economy.

In 2001, approved by the China light industry federation, China leather association examination, awarded the honorary title of haining "China leather city". In recent years, the haining actively promote leather industry cluster road, speed up the second venture of leather industry, focus on building advanced manufacturing industry base of leather.

A, the general situation of leather industry

(a) in 2007, the city has a leather and its products 1406 industrial enterprises, individual industrial and commercial households 1466, registered capital 4.4 billion yuan, tanned leather leather (cow), 52.32 million, the production of leather clothing 28.39 million pieces (sets), realize the output (present price) 17.726 billion yuan, sales income 17.471 billion yuan. Annual sales revenue of 5 million yuan of above 131, the size of the leather enterprises realize the gross value of industrial output 13.081 billion yuan, 20.22% of the total output value of all the city's industrial enterprises above designated size. Sales income 12.779 billion yuan, tax turnover, RMB 12.779 billion yuan, accounting for 15.65% of the total amount of all industrial enterprises above designated size in the whole city tax is; Mainly leather clothing, leather sofa set of leather products, covering the whole country and exported to five continents in the world 110 countries and regions, exports of $683.85 million, accounting for 29.12% of the city's total exports. In terms of the country, haining leather industry, whether products or export ChuangHuiE, is ahead of peers in the country.

(2) the leather market brisk buying and selling. Haining China leather city domestic leather industry is recognized as a leading professional market, the old leather city was founded in 1994, the new leather city mid-october new opened in 2005, has 156000 square meters building area, three times larger than the old city fully, have wide bay shop more than 1200, peak to accommodate more than 50000 people. Haining China leather city since it opened in 1994, after 10 years of cultivation management, the market turnover growth in 1994 from 1994 to 580 million years of close to one hundred million yuan, the market management products from the original single development to the present leather garment leather clothing, fur clothing, bags leather goods, shoes, leather raw materials and so on many kinds of leather products, the characteristic of the Yangtze river delta tourism shopping center.

Haining China leather city after more than ten years of carefully nurtured and development, established the leading position in the national leather professional market, successively by the state and province named "the national civilized market", "national center of leather garment wholesale market" and "zhejiang province key markets", in 2007 by the national tourism administration assessment for national AAAA level scenic spots. Haining China leather city influence expanded year by year, it is with the Yangtze river delta region and other provinces and cities in more than five hundred travel agencies launch leisure shopping tour. Leather city reception guests over 2.465 million, 2006, an increase of 65% over the previous year, nearly half of them are repeat customers, leather city has created a relatively stable and growing group of customers.

Haining China leather city phase ii project planning land of 150 mu, building area of 260000 square meters, including China cowboy town, raw materials market, shoes plaza, and 23 layer leather city hotel, boutique showrooms, block B, food and beverage service street, leisure square, large underground parking and other supporting facilities, haining city is a major component in the professional market of.

(3) the industrial cluster effect. Haining government in industrial clusters play a vital role, is very particular about the enthusiasm of the local economy development and conservation, specifically introduced a series of policy to encourage the development of industrial cluster, played a significant lead role to the development of industrial clusters. Haining leather industry as the "1232" industrial engineering first pillar industry of the city's economic development, the key of the development strategy to locate. Under the policy support and guidance, has formed a leather science and technology industrial park, China leather city of export processing zones, Zhou Wang temple "leather" industrial park, jianshan high sofa processing leather industry cluster area, etc. These park is a collection production processing, the design and development, product display, trade services, and other functions as one of the modern, digital and green environmental protection industrial park, highlight the production function of export commodities into the zone enterprises, leading products for leather clothing, sofa, bags and leather products. At present, the area has been completed investment of 2 billion or above, majoring in leather cluster industry to further improve the specialization degree and the well developed industrial cluster effect. Leather characteristic of regional construction, to further speed up the effective concentration of the industry, promote the promotion and development of leather industry, leather enterprise to small and medium-sized platform provides a low cost expansion. More than 2007 yuan in 2007, the city's sales of leather has more than 10 companies, more than 70 sales of more than ten million yuan.

(4) improve regional brand. In recent years, haining accelerated the pace in the cultivation of regional brand support, research on the brand to drive the implementation of the strategy of opinion, to get the Chinese famous brand and well-known trademark reward 1 million yuan, a provincial famous brand or provincial famous trademark of reward 100000 yuan. Haining China leather city, give support to the enterprise independent brand construction, set aside 10% of their own brands in the rental income incentive fees, in leather city met the requirement of the own brand publicity, highlights on the shop signs and the distribution of own brand leather ratio more than 50% of the businesses, will return after the qualifying to 10% of the rent. On the leather fair, haining successfully hosted the lecture enterprise brand strategy, special brand in two senior experts, China famous brand strategy to promote committee deputy secretary Eva sword English professor, professor and director of the Chinese trademark association expert committee Dong Baolin held for haining leather enterprise brand strategy special lectures, broaden the enterprise brand management idea.

Through the government guidance and motivation, leather enterprise brand consciousness gradually enhanced, more and more attention to the brand cultivation, and constantly improve the levels of product design and development. In China leather association of successive "national leather garment design competition", haining repeatedly won various awards. Snow leopard group, MengNu group have both won the 2004 China famous brand strategy to promote committee awarded the "Chinese famous brand" title and released by the general administration of quality supervision, inspection and quarantine "nation inspection-exempted products" title. At present, haining leather products a total of two Chinese famous brand, six famous brand and seven jiaxing city in zhejiang province famous brand, a Chinese well-known trademark, seven famous trademarks and 12 jiaxing city in zhejiang province famous trademark, four inspection-free products. The rise of brand leather industry group, for improvement of the overall strength in haining leather industry has created favorable conditions.

(5) professional exhibitions expand. Since 2000, the national leather clothing trade fair has upgraded to haining China leather fair, became the highest domestic level, one of the largest leather fair and widest influence. Today, haining China leather exposition has been successfully held 15 sessions, at that time, China central television (CCTV) presentation of Chinese clothing trends conference held at the same time. Haining China leather fair has become the domestic leather industry an important information center, in promoting the interaction with the exchange of leather industry at home and abroad, has played a positive role in development and co-prosperity.

(6) pay more attention to environmental protection. Leather enterprises belong to heavy pollution, in order to do well the leather enterprise's environmental governance, haining encourage conditional on the management of large enterprises, compression ability management of small businesses. Through renovation, the city's leather enterprise from the original 17 small businesses, nurturing to achieve the anti-pollution ability of 16 on the size of the enterprise. Leather industry enterprises strictly comply with the environmental protection industry policy, technology and pollution control countermeasures of environmental protection facilities, the implementation of the responsibility, leather making corporate governance standards strictly, and then unified into the urban sewage pipe network governance. Sewage disposal project of fubon company is listed as model project of the United Nations industrial development organization. Carson group is put forward in this paper in for comprehensive control of sludge and sewage project. The municipal environmental protection department of the environment pollution of leather industry do "in case is given priority to, as well as the combination of prevention and control", on the new project strictly "three" at the same time, and have the corresponding environmental protection planning, measures and policy support.

(7) adhere to the people-oriented, speed up scientific and technological innovation, to narrow the technology gap with developed countries. In recent years, the haining combined with industry characteristics, strengthen the talent introduction and training talents, the talent advantage of leather industry continuously strengthened. Enterprises above designated size are all in product design, process design, professional management of quality management department or professional technical management personnel, there are many enterprises "borrow extended mind", "hire talent", and the domestic and foreign experts and teacher colleges and universities and other research institutions for technical cooperation and product development. The leather enterprise pays attention to employee training, and constantly improve the staff's professional skills, make the enterprise in product design, process technology, production management, quality management, and other aspects are in the same industry.

At the same time, leather enterprises in technical transformation has invested a lot of financial and material resources, tanning equipment, garment and overall equipment in the national leading level. There are more than 20 enterprises formed a technology research center, is science and technology development, design, manufacture and technology innovation ability. MengNu group set up the province's first leather industry at the provincial level technology development center; Carson group not only has the technology development center, also introduces the Italian advanced equipment, the French technology production of leather sofa cover, car seat cushion innovation product has passed the certification of the British B.L.C test center, a national inspection-exempted products; Fubon group QiuGe amphibious country "two-plus" project, other enterprises of pig garment leather, goat leather imitation sheepskin, ultra thin silk, high quality quality of sheep leather, sofa leather, and other products, have reached or close to international advanced level.

Second, extend the industrial chain, and constantly cultivate new industry growth point

Extend the industrial chain, and constantly cultivate new industry growth point is one of the important measures to further improve haining leather industry. Haining right belongs to the year 2004, puts forward the "relying on the market, play advantage, develop the haining leather industry" advice, municipal party committee and municipal government attaches great importance to determine led by a deputy mayor, economic and trade bureau chief personally stresses, in order to ensure the whole project smoothly.

Along with the rapid growth of exports, tourism, industry, education and other hot industry heating up and office automation to the leather industry has brought new opportunities for development. According to the statistics analysis of Chinese leather association, in recent years, the leather industry sales revenue and profit tax average growth of two digits. Leather industry exports accounted for 70% of annual sales, export amount is second in the leather industry, leather industry has become a main force of the export of Chinese leather goods. However, for the development of leather industry has been the haining leather industry a short legs, is also the potential of haining strengthen and optimize leather industry. Speed up the development of leather industry, is developing the realistic choice of haining leather industry, is also giving full play to the advantages of haining leather industry comprehensive, practices, and the inevitable choice of development strategy for those routes.

Haining China leather city is China's largest leather professional market, as the hub of leather clothing and its products, it affects the Chinese leather clothing, leads the fashion trend of Chinese leather garments, and leather price information, market marketing, the trend of launch center, created a favorable market environment for leather industry development. In 2008, haining China leather city field turnover reached more than 70 one hundred million yuan, including leather products sales for more than 30% of total sales. Haining, therefore, catch the opportunity of the implementation of the expansion of the China leather city, haining leather industry development of a successful experience: "industry with trade and trade promotion worker, industry and trade interaction, timely adjust" road to cultivate and guide. Bag production processing: first, build a platform construction, the construction of standard factory building, in order to speed up the industry for the development of work platform. Second, make policy: relatively independent countries encourage the preferential policy, as the investment promotion and capital introduction, attract leather enterprise into the area of venture out of the city to create a good policy environment. Third, investment promotion and capital introduction: set a platform of construction planning and clear investment under the premise of preferential policies, organize investment promotion activities, put special emphasis on the introduction of brand enterprises in the investment. Fourth, form a complete set of marketing: the planning and construction in the new leather, leather accessories trade sector as one of the plans for the construction of new market area.

Three, future development plan

Leather industry is one of the important industry, light industry is essential in many fields such as clothing, decoration, both at home and abroad have broad prospects for development and market space. As the world economic structure adjustment and the rapid development of economy in our country, to haining leather industrial development has brought historic opportunity. Therefore, haining municipal party committee, municipal government is determined to leather industry the pillar industries as construction "haining economy strong city", "tourism culture famous city" of the important work to grasp, conscientiously implement the party's 17th national congress of the spirit, to carry out the scientific outlook on development, strive to make the leather industry to a new level.

The construction of large base, breeding industry. Around China by leather to leather power power of the big goals, adhere to market-oriented, relying on science and technology, continue to develop many kinds of economic types of leather enterprises, especially export-oriented enterprises, and further promote the leather enterprise clustering road, tried to build haining into four bases:

- the leather base. "Carson", "fubon" groups such as the leather enterprises and foreign haining agriculture comprehensive development zone as the foundation, through the implementation of the "xinghai project", "special key project" and other projects, increase capital investment, to accelerate technological upgrading, and strengthen the sewage disposal, construction group company into a base type enterprise, consolidate and expand leather level in the leading position, and to the international advanced level;

- garment base. At 10 coat king "" China" MengNu ", the "snow leopard" groups such as leather enterprise as the foundation, guide the small leather garment enterprises to develop in the base type production, improve equipment, continuously improve the level of production, to contemporary consumer demand as the guidance, (style) to product innovation, market innovation as the main content of technology innovation activities, strengthen their national leather, fur clothing fashion trend release centre;

- shoe base. Haining leather shoes industry and domestic counterparts, is relatively weak, and to the developed areas modestly study, strengthen the leadership, adhere to high starting point, many varieties, the principle of reasonable development scale, through hard work, make shoemaking haining following the leather garment industry after another important leather products;

- bags leather goods manufacturing base. Haining of luggage leather industry in the national status has been revealed. "Changhong bags (bags)" attractive, both at home and abroad, "Carson" companies such as the production of leather sofa (set) and car seat cushion is very famous. To make persistent efforts, avoid arrogance, increase support, and it is base point with between the existing enterprise, expand the scale of enterprises, increase the product technology content and added value, give full play to the unique advantages of in the whole country, firmly grasp the domestic "leader" status, further improve the international reputation.

Development of big market, big construction projects. Haining China leather city construction and development as the driving haining leather industrial development leading engineering to grasp. In a total construction area of 260000 square meters of the second phase (including raw materials market, cowboy shoes plaza, China city, commercial buildings, high-quality goods exhibition hall, dining service leisure street, square, etc.) completed and has been put into use, on the basis of continue to pay special attention to the third phase of construction. Three phase (i.e., headquarters business district) to absorb the international advanced concepts, to drive the haining leather industry and leather city upgrade as main goal orientation, relying on the advantages of the leather city, in accordance with the requirements of the headquarters of the modern business planning, design and construction, build garden business environment, plans to invest 600 million yuan, the construction area of more than 20 square meters. The project collection of leather product display, design, research and development, brand marketing and business office at an organic whole, will be after the completion of the blocks in the environment elegant, modern architectural style fashion, complete function of modern commerce and office headquarters in leather industry business district, is the domestic and foreign large and medium-sized leather production enterprise investment and business activities of ideal, therefore to haining leather industrial cluster to upgrade and improve the market grades of leather city, the haining economic and social development, has extremely important realistic meaning and profound strategic significance.